Guinness
Guinness is one of the most iconic, instantly recognisable global brands. But even icons need to evolve.
With its heavy monochrome look and flat graphic language, we were tasked with infusing passion and energy into the Guinness brand to connect with broader and emerging audiences – particularly women and under 35s – without alienating existing drinkers.
Work created at Vault 49.
HOUDINI
CINEMA 4D + OCTANE
RETOUCHING