The competition within the chockablock craft beer market, has made it all about survival of the fittest, compromising the very values that first crystalized the category – providing more interesting offerings for broader enjoyment, being all but consumed in service of craft for connoisseurship.

To signal this new kind of beer reflective of a new kind of mid-western Dutch, New Holland needed to blow the dust of its windmill, breathing new life into it as a beacon of the brand. Bringing the unique spirit of Holland to life, through local icons across individual variants. Capturing not just local scenes, but the sense of being there.

Creative Director: Mike Perry
Senior Designer: Gregor Johnstone
Designers: Katie Hasler, Marlee Bruning, Cody Hoerauf
Illustrator: Bailey Sullivan
Motion Director: James Morgan
CGI Artist + Retoucher + Animator: Nina Marie