Global design agency, Design Bridge New York, worked with NYC-based speakeasy bar, Please Don’t Tell (PDT), to design their new visual identity and packaging with the aim of transforming the secret speakeasy into a full-fledged brand.

“PDT is a New York institution and is a globally recognised speakeasy. To stay relevant, it needed to pivot its business after being forced to close during 2020. Together, we saw an opportunity to evolve the bar into a complete brand, putting it in a strong position in the post-coronavirus landscape,” says Mike Perry, creative director at Design Bridge New York.

Read more on Transform Magazine. 

Creative Director: Mike Perry
Senior Designer: Gregor Johnstone
Designers: Katie Hasler, Marlee Bruning, Cody Hoerauf
CGI Artist, 3D Modeler + Retoucher: Nina Marie
Animation + After Effects: Nina Marie & James Morgan